Hello Everyone,
We wanted to take a moment to elaborate on something fundamental: how we describe UniFi hardware and software in marketing materials, support documentation, UI/UX, and beyond.
After some reflection, we’ve concluded that the terms we’ve traditionally used to describe UniFi hardware and software don’t always align with how many people interpret them. As such, we’ve decided to adjust our terminology in order to advance our goal of simplifying IT.
Moving forward:
Over the coming weeks, we’ll be revising published materials across a variety of channels so they meet these new standards. As this will be an ongoing process, please excuse any inconsistencies while we do some housekeeping.
We hope these new standards will help you navigate the world of UniFi more intuitively.
Thanks!
Ubiquiti team
We wanted to take a moment to elaborate on something fundamental: how we describe UniFi hardware and software in marketing materials, support documentation, UI/UX, and beyond.
After some reflection, we’ve concluded that the terms we’ve traditionally used to describe UniFi hardware and software don’t always align with how many people interpret them. As such, we’ve decided to adjust our terminology in order to advance our goal of simplifying IT.
Moving forward:
- UniFi OS Console will be used to describe hardware devices (e.g., UDM, UDM Pro, UCK G2 Plus, UNVR) that host UniFi applications.
- Application will be used to describe UniFi software platforms (i.e., Network, Protect, Access, Talk, etc.).
- UniFi [Name] application will now replace controller (e.g., UniFi Protect application). You may also see this abbreviated:
- Example: UniFi Protect application → UniFi Protect, Protect).
- UniFi [Name] mobile app will be used to describe our mobile platforms (e.g., UniFi Protect mobile app).
Over the coming weeks, we’ll be revising published materials across a variety of channels so they meet these new standards. As this will be an ongoing process, please excuse any inconsistencies while we do some housekeeping.
We hope these new standards will help you navigate the world of UniFi more intuitively.
Thanks!
Ubiquiti team